Areaware is a New York City based producer of everyday objects that are both functional and unusual. Their goals are to create thoughtful products that inspire an emotional response and to explore design languages as a means of creating new syncretic forms. They have a good sense of humor and their objects are poetic, creating a strong voice for American design. They believe that appreciation for beauty is central to what it means to be alive and they seek to embody this principle in even the simplest things.