Dimensions: 6.4 x 8.9cm
Material: PVC cards and paper box
Minim is a deck of regulation playing cards that considers how much design you can take away while still maintaining a playable deck. Simple geometric symbols are reductive versions of hearts, clubs, diamonds and spades. While it is necessary to mark the backs of regulation cards, Areaware have done so with minimal diagonal lines instead of the typical ornamental graphics.
Areaware is a New York City based producer of everyday objects that are both functional and unusual. Their goals are to create thoughtful products that inspire an emotional response and to explore design languages as a means of creating new syncretic forms. They have a good sense of humor and their objects are poetic, creating a strong voice for American design. They believe that appreciation for beauty is central to what it means to be alive and they seek to embody this principle in even the simplest things.
Joe Doucet is the founder and creative director of Joe Doucet Studio, a New York and London-based firm that works across a spectrum of categories, including graphic, product, furniture, environment, packaging and technology. Doucet, a 1999 graduate of the Art Center College of Design, believes that “everything communicates.” His work hybridizes function and visual appeal while conveying layers of meaning and message.
He has exhibited at the London Design Museum and the Biennale International Design in Sainte-Etienne. Awards include a 2013 Cooper-Hewitt National Design Award Nomination, a 2010 World Technology Award for Design, and Good Design Awards in 2012 and 2008. Doucet was named the first ever AvantGuardian for Design in 2009 by Surface Magazine. He currently holds more than fifty patents.
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